Frieda Ruh was recently commissioned by Grazia Magazine to create an illustrated typographic headline for their feature on ‘Are You Heading For A Happy-Cession?’, an article that examines with curiosity the foreboding atmosphere in the air as we head into September. In spite of not yet being in a recession, many of us can’t help but be influenced by the tone of current affairs and recent events which are far from optimistic. There is hope to be found though in the sharing of experiences, and being open with each other about our trepidation and fears.
Frieda’s expressive type is brilliantly executed, softened by her accompanying illustrative and decorative elements which indicate wit, an edgy humour and enhance the messaging of her typography. Her versatility means her work translates beautifully across different subject matter, as shown across the examples of her work below.