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AMT Youth Programme

The essential launch of the AMT Youth Programme: a Community Interest Company, was masterminded by Alice Made This, creators of engineered and locally crafted jewellery. By supporting South East London’s young Black men and women with access to work experience in the creative industries; the programme addresses real issues pertaining to actively working against systemic racism.

Proud to be in support of this initiative, are some of the Studio PI team, including our founder and director, Sachinini Imbuldeniya and Claire Cheung, our Illustration agent. Both ladies are just two of the many leading creative partners spearheading in mentoring opportunities, offering career advice to the participants.

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The idea for the programme started in November of last year. After everything that happened with George Floyd and around the BLM movement, we realised that, as a company, we weren't being as vocal or active in the D&I space as we should have been. So we started having conversations to change that.

ALICE WALSH, FOUNDER & DIRECTOR, AMT and AMT YOUTH PROGRAMME

Just as each jewellery piece is delicately crafted in the process of refinement, the team behind the AMT Youth Programme have engineered its purpose with precision and care; working with Southwark Council to connect with creatives from schools and local groups. Specially made for 16-18 year olds, the programme aims to drive their creative passions in a way which encourages artistic pursuits.

Those who join are provided with financial support and training, ensuring they are given stability and direction on their journey to becoming creative professionals. Each student will receive personalised guidance with insight into art, design, fashion, film, business, retail or e-commerce, and access to equipment in areas such as photography, digital and CAD.

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The reality of the creative industries in the UK is that it needs to become more diverse. Being based in South East London, a large portion of our community are Black or from an Afro-Caribbean background… but within the creative industries, that representation is not the same.

ALICE WALSH, FOUNDER & DIRECTOR, AMT and AMT YOUTH PROGRAMME

With her work being inspired by the representation of minorities; social issues and political topics, Studio PI illustrator Ngadi Smart, skilled in delivering content both context-driven and colourful in nature, was the artist chosen to breathe life into the AMTYP brief. The idea behind this was to conceptualise a visual identity able to be used across all branding and marketing. 

Alice says, “supporting Black young creatives to get a foot in the door at the grass roots level is essential to change. If we can support them in their creative career journey they can become role models and a visible representation that change is possible.

Working with Ngadi felt right. When we sat and spoke with her about the project, it was very informal. We felt she could clearly relate to what we wanted to do on a personal level. I felt she was a great artist to work with as she could create something that would talk to the programmes applicants, partners and potential stake holders all at once. 

At school, you don't get the same understanding of things as you do when you're actually in the industry. Ngadi was very open about the fact that she'd never felt like the most talented out of her peers in school, but her hard work had seen her through, as she'd been willing to put in the time and dedication necessary for achieving her goals. 

That's something we wanted our young people to know - that you could still "make it" in the industry, even if you didn't go the same route as everyone else. Connections happen over time. It's more about passion and hard work - putting yourself out of your comfort zone.” 

Focusing on themes of youth, creativity, optimism, future and change, Ngadi created an identity which perfectly embodied the brand’s ethos.

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My illustrations are entitled 'Future Utopia'. My concept for the piece was of a creativity spark contrasted with the silhouettes of young Black people and freedom to create. I am proud to play a part in this initiative.

NGADI SMART, ILLUSTRATOR

With her work being inspired by the representation of minorities; social issues and political topics, Studio PI illustrator Ngadi Smart, skilled in delivering content both context-driven and colourful in nature, was the artist chosen to breathe life into the AMTYP brief. The idea behind this was to conceptualise a visual identity able to be used across all branding and marketing. 

You can read more about the programme and how to get involved, here.

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