Illustration: Janice Chang


Diversity in the creative industry: starting a revolution

Hear this insightful News Live discussion here

“I love my job and feel very fortunate to be doing something creative. But when I started working, I was the only person of colour on my office’s floor. There have been several times since when I’ve been the only woman in a meeting, or the only person of colour in a meeting. I think that is reflective of the opportunities available, but also something for companies to consider in order to retain talent.”
Sachini Imbuldeniya, October 2020

In October, News Live hosted a webcast event exploring how the creative industry has suffered from a pattern of employing the same type of people, from the same ethnic background, with a similar view of the world. The panel included Studio PI’s managing director, Sachini Imbuldeniya, and looked at what role brands can and should play in building a new inclusive reality in an insightful and inspiring 50-minute session.
You can hear the whole discussion for free here.

Personal experiences, professional insights

Sach talked about what inspired her to start Studio PI – this exciting new photography and illustration agency. With a mission to promote equality and celebrate diversity in the creative industry, it goes to the heart of the issues discussed.
The panel included other outspoken and influential minds in creative industry and offers real insights for everyone working in media in its many shapes and forms, looking at ways some companies are looking hard at themselves and what else needs to happen to end a common culture that fails to reflect our diverse society.
In this frank and inspiring conversation, the panel also shared their opinions and experiences of how brands can and should play an active role in building a new inclusive reality.
The panel was chaired by News UK’s group chief commercial officer, Dominic Carter and also included Pip Jamieson, founder and CEO of The Dots, Chris Kenna, founder and CEO of Brand Advance and Ibrahim Kamara, co-founder and editor-in-chief of GUAP.

Watch now.


Photography: Jameela Elfaki



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