This Berlin-based illustrator and graphic designer enjoys exploring how lettering, everyday symbols and even corporate design can express a personality or tell us something about a place, experience or character.
Although she always aspired to be a designer and illustrator, an initial lack of confidence in her artistic abilities led Frieda to study history at university instead. However, when both her parents were diagnosed with cancer, it made her reassess her own life and she decided to pursue what she really wanted to do.
Frieda loves to work with bold colours in her playful illustrations, whether responding to an editorial brief or a commission for a maternal health services leaflet, a website build or the packaging for a food brand. For her, taking on a brief and learning about a completely new subject is an exciting part of the creative process.